How to write your Value Proposition Statement?

How to write your Value Proposition Statement?

    Let me guess, all you really want to do is create your brand...  but everyone is telling you that BEFORE you can start playing around with the fun stuff, you need to first get "clear" on your brand story... Raise your hand if that's you. Ok, I'll raise...

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The Life Changing Magic of “Day Rates”

The Life Changing Magic of “Day Rates”

    If you're considering offering One-Day Intensives, this is for you.... Let me ask, does this sound like you? You started this business because in addition to your passion for the work you do and wanting to create impact with your work, you...

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The 5 Phases of an Epic Client Experience!

The 5 Phases of an Epic Client Experience!

    I've been running my Book Me For A Day offer for close to 2 years now, and have learned a TON along the way.  One of the biggest things I've figured out that has contributed to my success with this offer is how to create an EPIC Client Experience. A...

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The 7 Elements of an Effective Brand Style Guide

The 7 Elements of an Effective Brand Style Guide

    Before you can begin to confidently create graphics or a website for your business or brand, you will want to learn how to create a Brand Style Guide. First things first, a Brand Style Guide is NOT the same as a Mood Board. Often confused by people who...

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How to Stand Out in a Crowded Market

How to Stand Out in a Crowded Market

    As a designer, I’ve had the chance to work with so many talented business owners across many fields. Some are well into being an entrepreneur and others are just starting out. When you’re starting anything there are always questions surrounding your new...

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3 Things You Need To Create Your Own Mood Board

3 Things You Need To Create Your Own Mood Board

    Do you have what it takes to create your own Brand Identity? I have all of my clients start the branding process by creating a Brand Mood Board. Mood Boards are a collage of various elements in the early stage of a project, in this case the project is...

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3 Questions to Ask Yourself if You Keep Rebranding

3 Questions to Ask Yourself if You Keep Rebranding

    Rebranding is not something that should be taken lightly. There are a valid number of reasons to rebrand including your business evolving since you started it and you want it to reflect your growth. Maybe as you’ve evolved your services have changed....

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6 Typography Mistakes You Can Avoid Making Today

6 Typography Mistakes You Can Avoid Making Today

    Typography seems so simple and straightforward. Choose a few fonts you love, and start creating... Right? Wrong! Typography is an art, and getting it right is one of the most crucial elements of good design. I realize that not everyone is a designer, so...

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Create 18 On-Brand Instagram Posts Using ONE Stock Photo!

Create 18 On-Brand Instagram Posts Using ONE Stock Photo!

  So you've got your brand Mood Board, your colors, your fonts, and now a handful of images to start using on social media.  Amazing!  *** And if you don't have these things yet, scroll down to find out how to get them! But what happens when you start to run out...

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5 Reasons Why You Need a Brand Mood Board

5 Reasons Why You Need a Brand Mood Board

Is your business warm and cozy like pumpkin spice on a crisp fall day? Or is it sophisticated and classic like a perfectly accessorized little black dress? Maybe your brand is sun, sand and salty air like a warm day at the shore… How do you translate your “vibe” into...

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10 Questions to Ask Yourself Before Hiring a Web Designer

10 Questions to Ask Yourself Before Hiring a Web Designer

When you're starting a new business, or even re-branding an existing one, it's easy to get caught up in the excitement!  You'll want to find a web designer right away, and get started.  However, it's important to step back and get yourself organized before you even...

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Just Launched: Shopify Website Design

Just Launched: Shopify Website Design

I'm so pumped for the 1st official launch of 2018, a gorgeous new, custom Shopify website for my long-time client Pure Stella Skin Care. Stacey Rex, skin care developer and owner of Pure Stella Skin Care, started her business 3 years ago, after struggling to find skin...

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Whether  professionally designed or DIY'd, your brand design should start with a mood board (created by you).

FREE Mood Board Templates

(with step-by-step instructions)!