Say ‘goodbye’ to scope creep, inconsistent timelines and the feast or famine cycle… and ‘hello’ to simplicity & six-figures with a brilliant new Day Rate business model!
Watch the free masterclass with Sarah Masci of Book Me For A Day™ now!
P.S. You can speed up the video by clicking on the settings icon. 😉
- LIFETIME ACCESS TO THE COURSE:
– The Day Rate Mastery™ Framework includes nine modules with over 60+ “bite-sized and binge-worthy” video and text lessons with accompanying worksheets
– Swipe Files & Templates for EVERYTHING - 12 MONTHS OF COACHING:
– Bi-Weekly Q&A Calls with Sarah
– Weekly Tech Office Hours
– Quarterly Co-Working Sessions with Sarah - 12 MONTHS OF COMMUNITY:
– Exclusive Private Facebook Community of nearly 300 other high caliber Day Rate providers, where you will get daily support from Sarah and the team as you’re working through the program
– Students have said this is the BEST community they’ve ever experienced! - EXCLUSIVE BONUSES:
– The Entire Course as a Private Podcast
– The Client Prep Pack (for Designers)
– 2-Hour Tech Training Masterclass
– Designed in a Day Workshop - PAY IN FULL BONUS:
– Premium Listing in our Exclusive Day Rate Creatives Directory
JOIN NOW AND SAVE $500 OFF THE REGULAR PRICE!
This is for you if you’re ready to…
Stop spending hours writing custom proposals, only to be told you’re too expensive… Stop spending hours scouring social media, worrying about where your next client is going to come from… Stop bringing your computer on vacation with you, just in case a client emergency comes up… Stop spending your weekends working on client deadlines… Put an end to all of those “final_final_final_clientname.jpg” files…
Then keep reading!
Let me guess…
You started your own business because in addition to your passion for the work you do, you craved freedom. More time to spend with your family, more time to travel and do the things you love…
You wanted to be able to set your own hours, and have more control over your earning potential…
…and the idea of working in yoga pants & not having to commute to the office every day? Oh hell yes!
So you said goodbye to the 9-5, and set out on your own. You started your business and soon thereafter, you started getting clients!
“Yes!” you thought, “The elusive dream life is in sight!”
Over the years, you’ve served wonderful clients, and made lasting friendships with some of them, while others send you a steady stream of referrals and are always tagging you on social media.
Getting clients is not your problem.
After all, why should it be? You’re amazing at what you do, and people see that in your results! You’ve taken all the courses, read countless books, listened to the podcasts, and maybe even worked 1:1 with some of the best coaches in your industry.
So why are you still spinning your wheels, feeling like you’re not making enough money for the amount of hours you’re working?
Maybe it’s because…
- You’re spending too long on non-billable work like posting on social media, filtering through and answering emails, writing proposals, and getting on “connection” calls that don’t always turn into a client…
- Clients are late providing you with the files that you need, so you can’t start on time, and then they’re inconsistent with feedback so your project just keeps getting delayed…
- You’ve taken on more clients to fill the gaps that the delayed clients have created – and when the delayed client suddenly is ready, you have no choice but to work double-time to keep everyone happy.
- Scope Creep is out of control. Revision after revision, email after email, week after week. Your projects are never-ending…
- When you finally DO finish a project, it takes weeks or months longer to actually get paid.
You keep getting stuck in your own head, thinking this working for yourself-thing is hard!
You’ve found yourself often daydreaming about going back to a real J.O.B. because then at least you could clock out at 5:00 every day and get paid consistently.
Can I let you in on a little secret? That was my exact story.
Isn’t it ironic that we call ourselves freelancers, yet the lifestyle we’re often building is anything but freedom-based??
Let me ask you – what would change for you if….
You only had to work 2 or 3 days per week and you knew exactly what days they would be, so you could plan months in advance, spend more time with your family, travel frequently and do more of what you love.
You didn’t have to waste hours on discovery calls, writing proposals and calculating how long an entire project will take only to be let down when the client comes back and says you’re too expensive.
You knew exactly how much money you were going to make each month and you could control whether or not to make more or less, depending on your life’s circumstances for the month.
You no longer had to deal with frustrating or demanding clients who started out fine, but then turned into the never-ending scope-creep client, leaving you both uninspired by the end of your time together.
You had a steady stream of DREAM clients raving about the work that you’ve done for them – so much so, that you no longer need to spend hours inside of Facebook Groups promoting your services.
You no longer worry about whether or not you were going to be able to pay the bills next month because you’re charging premium rates for your services and no longer chasing down late payments and invoices.
My guess is that this would be life-changing for you!
It’s TOTALLY possible for you too, and it can happen sooner than you think!
With my Day Rate business model, I consistently earn over five-figures per month (doing ‘done for you’ design work), while working just 1-2 days per week – and YOU CAN DO IT TOO!
When you book clients by the day, rather than the traditional method of proposal-based long term projects and pricing – you can cut your work hours in half, but double your revenue!
Say WHAT?!?!
Your clients’ desire a quick and efficient process that is as stress-free and drama-free as possible. They want your undivided attention, they want to have a say in the creative process, they want someone who knows how to bring their vision to life, and they want it FAST.
And they’ll pay extra to get what they want.
Hey there, I’m Sarah.
These days, I spend usually one day per week doing Book Me For A Day™ client intensives, and the rest of my work hours are spent speaking on this topic, and teaching designers and done-for-you service providers my EXACT Day Rate model, via this program, Day Rate Mastery™.
When I’m not working, I’m enjoying time with my husband, our four sons, our 2 pups, Mabel and Maverick, and our five chickens. Just living the suburban farm-life dream!
I take weeks off at a time, travel often, and spend many days trying to figure out what to do with all my free time!
But it hasn’t always been easy…
I began my entrepreneurial journey in 2005…
I spent most of those years chasing shiny objects and creating dead-end businesses, in pursuit of that magic pill that would give me time with my family, financial freedom, and a work-life balance that every new business owner dreams of.
But that’s not exactly what happened.
Instead, I found myself working insane hours, constantly struggling to make ends meet.
The numbers just weren’t adding up….
I’d been designing for nearly a decade, and although I had amazing clients who kept coming back to me, and referring me to all of their friends, and I was never at a loss for booking clients, I WAS finding myself overworked and underpaid.
Scope creep, inconsistent timelines, and delayed payments had taken their toll on me, and I was burnt out.
I knew I was a good designer, and I also knew that I could work quickly and efficiently, if only my clients were prepared.
So I thought, ‘why not test out the possibility of offering one-day design intensives?’
I shared this new concept via a Facebook post, and my audience went crazy for it!
I booked three one-day intensive clients from that very first Facebook post, and then went on to continue booking several more each month!
News about my Book Me For a Day™ intensives quickly spread, and clients were coming to me.
I became consistently booked out, 4-6 weeks in advance.
Over time, I went from working 7 days a week, often 10+ hours per day to being able to choose exactly what days I wanted to work – FAR in advance, and far fewer than 7 days per week.
My income rose… From averaging $4-6K months, to steadily over $10K every single month.
I finally stopped stuffing my Mac into a giant suitcase every time my family wanted to go on vacation…
I could finally go away and ENJOY our family vacations, and not think about work.
I finally stopped scouring Facebook Groups and Instagram all day, every day, replying to posts about branding and design, in search of my next client or project.
The client testimonials were the cherry on top!
I think you have “nailed it” when it comes to web design. I felt involved in the process, while also confident to have an expert executing on the changes. It was so quick! The day flew by, but I had fun watching the site come to life. You were very attentive to feedback and I didn’t feel nervous to make a suggestion or ask to fix something.
My favorite part was when my co-founder came into the office, and I clicked refresh on the site and he was excited about how awesome it looked. My other favorite part was at the very end, we made just a few final changes (which you turned around in seconds!) and it was like BAM it’s done!
I loved knowing the cost upfront and I love knowing that I would have your full attention and when my projects would be done. The site is stunning and I am grateful I will have help over the next month with questions that come up! Thank you for everything! You made this so easy and fun!
I think we got excellent results. I was really glad that we worked closely together to pull together a new brand that really feels like me. I was a little surprised by how much back and forth there was, and how patient you were. 🙂 — I loved being so close to the process though!
You are incredibly talented and I especially loved that at the end of it all I had a LIVE website. It was the biggest relief ever and hands down THE BEST web design experience I have ever had… and sadly I’ve had several.
Doing done for you design work does not need to be draining, soul-sucking or a recipe for burnout.
You CAN do what you love, and do it on YOUR terms!
But you need a plan.
Now with nearly three years under my belt of successfully running one-day intensives, and doubling my revenue year over year, I have created a bullet-proof framework that guarantees the same incredible results, month after month.
In order to successfully scale to a six-figure service-based business through a day rate business model, you need to master three essential pillars:
SELF + SERVICE + SYSTEMS
Pillar One
Master Your SELF
Find Your Focus
There are a LOT of people offering day rates these days. But when you are focused on a core service, you become more memorable, distinctive and referable. So knowing your niche is essential for day rate success!
Hone Your Skills
To be able to deliver a high quality result, quickly and efficiently, you need to assess your strengths and figure out what areas still need work, and take the necessary measures to improve your skills every day!
Overcome Your Fears
Having confidence in your work and abilities goes a LONG way! Understand your mindset blocks, learn who you need to become and what you need to do in order to confidently step into this new role and truly own it.
Without competence in your core niche, mindset shifts, and confidence needed for this level of speed and efficiency, you will have a hard time convincing clients that you’re the right person for their job, and you’ll stay stuck in the feast or famine.
Pillar Two
Master Your SERVICE
CREATE YOUR OFFER
You MUST understand that we’re not “packaging” up our traditional services as day rate packages. And if we aren’t selling “packages”, what are we actually selling, and what is that dreamy and scaleable offer that will get you to six-figures?
SET YOUR BOUNDARIES
Have a strong contract and plan in place for getting paid, avoiding no-shows, and handling problem clients and sticky situations including unhappy, unresponsive, unprepared and indecisive clients, so you can banish scope creep for good!
WOW YOUR CLIENT
As the MOST important part of the framework, the client experience needs to be well-planned and executed with specific action steps and communication that occurs over 60-90 days, so they never forget how amazing you are!
Without a streamlined offer, clear and strong boundaries and a roadmap for seamlessly guiding your client through the experience, you will end up right back in the people-pleasing, over-complicated, scope creep trap.
Pillar Three
Master Your SYSTEMS
FILL YOUR TOOLKIT
It’s time to trim all parts of your process down to the most simplified form. How can you use swipe files, tools and templates to speed up your workflow, yet still create a custom outcome for your client? What tools do need?
Automate your admin
A highly efficient and automated set of tools and systems that handle all of the non-billable admin work, ensures that you and your client are prepared and ready to go on intensive day! You should NOT be doing this manually.
SELL YOUR DAY
Day Rates will give you more free time to do the things you love, and I’m gonna guess that selling isn’t one of them. You need an effective sales system that nearly runs itself and doesn’t require you to post in 5 groups, 5 times per day.
Without a well-curated set of systems, workflows and tools for running your day rate business, and a streamlined sales process, you will continue to waste time on non-billable admin work, and stay overwhelmed with mundane tasks.
With this 3-part framework, I’ve entirely shifted my business model, and the only way clients can hire me for my design services, is through my Book Me For a Day™ offer.
I’m now consistently booked out 6-8 weeks in advance, which validates that there’s a need for more people doing this sort of work!
I can honestly say that offering one-day intensive services is your one-way ticket to becoming a HAPPIER & more fulfilled (and financially free) creative business owner!
So now I want to help you do the exact same thing, and have the exact same successful results!
Before we go any further, I want to share something that I see happen all too often when people try doing Day Rates.
So many people get into Day Rates with the thought that they need to sell a specific “deliverable” in a day…
But there’s a big problem with this approach.
- What if your client isn’t happy with how the design is going?
- What if your client changes his/her mind about something halfway through the process?
- What if you need your client’s feedback on something in order to proceed, and they don’t get back to you quickly enough?
Promising a specific deliverable, when the actual completion of it depends on variables that are out of your control, including the client’s responsiveness to your work, is NOT how to do Day Rates.
The amount of work that you can complete in a day is very dependent on the client, and will never be exactly the same.
The most important thing your client needs to understand is, they are booking you for the DAY, not a set of deliverables.
I get that it feels overwhelming, and dare I say ‘daunting’ to figure out how plan and prepare for such a huge pivot in your business!
- How do you know what services to offer?
- How do you estimate how much you can get done in a day?
- How do you find the clients who will believe in you and trust your process?
- How does this fit in with your other services? Do you even still offer the other services?
- What tools do you use to make the process more effective and efficient?
- How do you ensure your client is satisfied and doesn’t waste the entire day with wishy-washy indecisiveness?
- How do you deal with difficult clients who fail to prepare or show up or give feedback when you need it?
- What proactive measures do you take to ensure the client is properly prepared for the day of the intensive?
- How do you handle clients who have questions or want more support once their intensive is over?
- What sort of contract do you need to have in place?
After continuously being asked about my process, I put together a brief overview recorded video for some of those fellow designers.
Their response blew me away, and I couldn’t believe how interested they were to learn more!
I knew there were so many others who needed this information, so I set out to create the first and only digital course on Day Rates!
This comprehensive course, coaching and community program includes everything you need to effortlessly scale to six-figures and beyond with your creative business!
You will FINALLY have the freedom-filled lifestyle that you’ve been chasing for so long!
Work just a handful of days per month, and make more money that you ever thought possible!
Take up a new hobby, spend time with your kids or create that digital product you never had time for!
Finally re-discover that long lost obsession with your business that you’ve been missing for so long!
Plus get these AWESOME BONUSES!!!
At the end of this program, you will:
- Know exactly what to offer, how to price it and how to sell it with ease and confidence
- Know how to set up your entire tech stack and automation systems to create a seamless workflow and client experience
- Know exactly what to say and do every step of the way, over the 60-90 day client journey
- Know how to handle everything that could possibly go wrong with your intensive
- Have clients RAVING about you and the service that you delivered
- Have more free time to spend with your friends, family or even creating more scaleable digital offers!
- Be able to plan WAY ahead with your schedule and know exactly how much you’re going to make every month!
Limited Time Offer!
Save $500 when you enroll before the deadline!
Save $277 when you PAY IN FULL – and get a premium listing inside our exclusive directory, Day Rate Creatives!
Payment Plan
6 Monthly Payments- Nine modules with over 50+ “bite-sized and binge-worthy” videos and accompanying worksheets
- 12-Months of Exclusive Private Coaching Community
- 12 Months of Bi-Weekly Q&A Calls with Sarah
- 12 Months of Weekly Tech Office Hours
- 4 Quarterly Get It Done Co-Working Days
- All of Sarah’s Swipe Files & Templates for EVERYTHING
- BONUS: The Client Prep Pack
- BONUS: 2-Hour Tech Training Masterclass
- BONUS: Exclusive Course Podcast so you can listen and learn on the go!
- BONUS: Designed in a Day Workshop (Coming in late 2020)
Pay in Full
One Time Payment- Nine modules with over 50+ “bite-sized and binge-worthy” videos and accompanying worksheets
- 12-Months of Exclusive Private Coaching Community
- 12 Months of Bi-Weekly Q&A Calls with Sarah
- 12 Months of Weekly Tech Office Hours
- 4 Quarterly Get It Done Co-Working Days
- All of Sarah’s Swipe Files & Templates for EVERYTHING
- BONUS: The Client Prep Pack
- BONUS: 2-Hour Tech Training Masterclass
- BONUS: Exclusive Course Podcast so you can listen and learn on the go!
- BONUS: Designed in a Day Workshop (Coming in late 2020)
Premium listing in the Day Rate Creatives Directory
The actual value of this program is so insane that many students make their full investment back within the first month of joining!
When you follow our process, you can easily book your first few intensives within just a couple of weeks, and depending on how much you charge, your investment can be completely paid for!
Sounds pretty sweet, right?
If you’re sitting there thinking “Yes!! That’s exactly what I need” – I can honestly say you will LOVE this course and group coaching program!
You could start out like I did several years ago, and piece it all together over time…
Test out pricing, test out offers, test out timing, test out schedules, test out systems and tools…
Keep what works. Throw away what doesn’t.
Or… you COULD follow my step-by-step framework that outlines every detail that you need to take into consideration before embarking upon this model for your own business.
Now, don’t get me wrong. This is NOT rocket science – but efficiency & logistics ARE most definitely a science.
Imagine being taught what, when and why to do #allthethings so that nothing falls through the cracks, and you’re not left scrambling to pick up the pieces of a disaster one-day intensive.
Imagine being shown exactly how to create an unforgettable client experience and on-boarding process, including all the emails and swipe files you’ll need.
Imagine having someone who’s BEEN in your shoes, and is now where you want to be, right by your side the whole time, helping you make the right decisions and offering guidance when things get confusing.
Imagine having clients RAVE about you after the intensive is over because you not only provided them with designs they were drooling over, but the BEST experience they’ve ever had with a designer.
I had two choices.
I could have created a mediocre training, sold it for cheap, and walked away not caring if you got results.
But I decided on the better choice…
The choice that supports my zone of genius… the choice that lights me up like nothing else in this world…. the choice to help others escape the feast or famine, just like I did, through a transformational program where I get to do what I love – guiding, inspiring and moving people out of overwhelm and into action!
Day Rate Mastery™ is for you if….
- You are an implementor – someone who does done-for-you design or consulting work, and you can compress your work into chunks of time.
- You believe in an efficiency model and working smarter, not harder.
- You are a confident freelancer or business owner!
- You thrive on working quickly & under pressure!
- You love the accomplished feeling of checking off a list and being super productive!
- You are sick of the feast or famine cycle because you KNOW you deserve more!
- You enjoy a semi-collaborative working environment and appreciate immediate feedback!
- You are sick of the “old” model of custom proposals and long projects!
- You are persistent, determined and resourceful!
- You want a mentor who has been exactly where you are, who you can trust!
It might not be right for you if…
- You are scattered and struggle to stay focused.
- You aren’t able to block off a 7-8 hour window of time at least 4-6 days per month.
- You want instant results – this is not a get rich quick magic pill – it does take dedication and effort!
- You’re one of those people who joins programs, but then never actually do the work, ask questions when you’re stuck, or show up for the calls.
FAQ’s
I am brand new to business and don’t have clients yet – is this right for me?
While it is not a sales or business 101 course, there are a ton of excellent business and marketing lessons included! This course focuses mostly on efficiency, systems and creating an epic experience for the Day Rate business model. So even if you are new to business, if you feel like you want to start out with this model of working right away, or you’re simply interested in learning a better, more efficient style of working, then you will definitely learn a lot from this course!
Is this a design course?
No, this is not a design course. This is a 12 month course + coaching program about systems, client experience, efficiency and processes. Through this program, I’ll be teaching you HOW I set up my one-day intensive system, using a variety of software programs, workflows and strategy. The lessons taught in this course can be applied to ANY done-for-you consulting business, as long as it’s a service that can be compressed into a one-day project. While the majority of students are in-fact designers, this is not a design course, so the design tools you use do not matter. Whether you use Adobe, Canva, or something else, you will be able to apply the lessons to your own business. I do offer several other design-specific courses though, so please reach out if that is something you’re interested in.
What is your refund policy?
I offer a 14-Day Satisfaction Guarantee. If you can show that you worked through this course to the best of your ability, implemented the systems, and ask for help when you need it, and you can still say it honestly isn’t worth your time, I will offer you full refund.
Refunds will NOT be granted if you simply decide you can’t afford to pay, or decide that you don’t want to do any of the work. If you do the work and put in your best effort and find Day Rate Mastery™ isn’t delivering what we promised, you’ll get a refund.
Please do not enroll in Day Rate Mastery™ if you just want to “check it out.” We put an extraordinary amount of time and effort into it and expect that you, as a serious student, plan to do the same.
Will I get 1:1 time with Sarah?
There are no 1:1 sessions with Sarah but you will have the opportunity to ask as many questions as you need in the Facebook Group and on the bi-weekly Q&A calls! Sarah is always in the community answering questions, so you will always feel like you are getting personalized support.
Will this really help me book one-day intensive clients?
If you’re prepared to apply everything you learn inside of this course, be brave and stay focused then there is no reason why you can’t be successful with your own one day intensive offer.
How much time do I need to dedicate to this?
The lessons are all very quick and actionable. Many lessons can be consumed via reading or audio, so you don’t need to be in front of a computer for the entire course. Everyone goes at a different pace, but plan to spend at least 1-2 full days getting your systems in place and implementing everything you’ve learned. You will have access to the content for 12 months, so you can come back to it at a later time if the timing is better.
Do I need any software or tools to get started?
You will not need anything for the course other than your computer and an internet connection. However, to implement what you’re going to learn, you should plan to spend a little money each month (less than $50 per month), in order to have a variety of on-boarding and automation tools, to make your One-Day Intensive offer as effective as possible.
Limited Time Offer!
Save $500 when you enroll before the deadline!
Save $277 when you PAY IN FULL – and get a premium listing inside our exclusive directory, Day Rate Creatives!
Payment Plan
6 Monthly Payments- Nine modules with over 50+ “bite-sized and binge-worthy” videos and accompanying worksheets
- 12-Months of Exclusive Private Coaching Community
- 12 Months of Bi-Weekly Q&A Calls with Sarah
- 12 Months of Weekly Tech Office Hours
- 4 Quarterly Get It Done Co-Working Days
- All of Sarah’s Swipe Files & Templates for EVERYTHING
- BONUS: The Client Prep Pack
- BONUS: 2-Hour Tech Training Masterclass
- BONUS: Exclusive Course Podcast so you can listen and learn on the go!
- BONUS: Designed in a Day Workshop (Coming in late 2020)
Pay in Full
One Time Payment- Nine modules with over 50+ “bite-sized and binge-worthy” videos and accompanying worksheets
- 12-Months of Exclusive Private Coaching Community
- 12 Months of Bi-Weekly Q&A Calls with Sarah
- 12 Months of Weekly Tech Office Hours
- 4 Quarterly Get It Done Co-Working Days
- All of Sarah’s Swipe Files & Templates for EVERYTHING
- BONUS: The Client Prep Pack
- BONUS: 2-Hour Tech Training Masterclass
- BONUS: Exclusive Course Podcast so you can listen and learn on the go!
- BONUS: Designed in a Day Workshop (Coming in late 2020)
Premium listing in the Day Rate Creatives Directory
Still have questions?
If you’re still wondering whether or not this is right for you, or just have more questions, please reach out!
You can email me at sarah@brackenhousebranding.com
Or send me a DM at www.instagram.com/brackenhousebranding
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