The complete “Day Rate” blueprint to scale your business to 10K months, and beyond!

Designers | Copywriters | Freelancers | Consultants | Virtual Assistants

This is for you if you’re ready to…

 Never send another proposal, wondering what their response is going to be…
 Never send another invoice, hoping and praying you get paid on time…
 Never spend another Saturday night working on a client deadline…
 Never bring your laptop on vacation with you, just in case your client needs something…
 Never do another “revision #9”…..

Let me guess…

You started your own business because in addition to your passion for the work you do, you craved freedom.

More time to spend with your family, more time to travel and do the things you love…

You wanted to be able to set your own hours, and have more control over your earning potential…

…and the idea of working in yoga pants & not having to commute to the office every day?

Oh hell yes!

So you said goodbye to the 9-5, and set out on your own.

You started your business and soon thereafter, you started getting clients! “Yes!” you thought, “The elusive dream life is in sight!”

Over the years, you’ve served wonderful clients, and made lasting friendships with some of them, while others send you a steady stream of referrals and are always tagging you on social media.

Getting clients is not your problem.

After all, why should it be? You’re amazing at what you do, and people see that in your results! You’ve taken all the courses, read countless books, listened to the podcasts, and maybe even worked 1:1 with some of the best coaches in your industry.

So why are you still spinning your wheels, feeling like you’re not making enough money for the amount of hours you’re working?

Maybe it’s because….

  • You’re spending too long on non-billable work like posting on social media, filtering through and answering emails, writing proposals, and getting on “connection” calls that don’t always turn into a client…
  • Clients are late providing you with the files that you need, so you can’t start on time, and then they’re inconsistent with feedback so your project just keeps getting delayed…
  • You’ve taken on more clients to fill the gaps that the delayed clients have created – and when the delayed client suddenly is ready, you have no choice but to work double-time to keep everyone happy.
  • Scope Creep is out of control. Revision after revision, email after email, week after week.  Your projects are never-ending…
  • When you finally DO finish a project, it takes weeks or months longer to actually get paid.

You keep getting stuck in your own head, thinking this working for yourself-thing is hard!

You’ve found yourself often daydreaming about going back to a real J.O.B. because then at least you could clock out at 5:00 every day and get paid consistently.

You dream of the day that you actually DO have freedom again, and can take a vacation without your laptop.

Can I let you in on a little secret? That was my exact story.

Isn’t it ironic that we call ourselves freelancers, yet the lifestyle we’re often building is anything but freedom-based??

Let me ask you – what would change for you if….

You only had to work 2 or 3 days per week and you knew exactly what days they would be, so you could plan months in advance, spend more time with your family, travel frequently and do more of what you love.

You didn’t have to waste hours on discovery calls, writing proposals and calculating how long an entire project will take only to be let down when the client comes back and says you’re too expensive.

You knew exactly how much money you were going to make each month and you could control whether or not to make more or less, depending on your life’s circumstances for the month.

You no longer had to deal with frustrating or demanding clients who started out fine, but then turned into the never-ending scope-creep client, leaving you both uninspired by the end of your time together.

You had a steady stream of DREAM clients raving about the work that you’ve done for them – so much so, that you no longer need to spend hours inside of Facebook Groups promoting your services.

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You no longer worry about whether or not you were going to be able to pay the bills next month because you’re charging premium rates for your services and no longer chasing down late payments and invoices.

My guess is that this would be life-changing for you!

I created a one-day design service that offers me the freedom to do what I want, when I want, and still make over $10,000 per month.

It’s TOTALLY possible for you too, and it can happen sooner than you think!

With my one-day design intensive model, I consistently earn over $10K per month (doing ‘done for you’ design work), while working just 1-2 days per week – and YOU CAN DO IT TOO!

When you book clients by the day, rather than the traditional method of proposal-based long term projects and pricing – you can cut your work hours in half, but double your revenue!

Say WHAT?!?!

Your clients’ desire a quick and efficient process that is as stress-free and drama-free as possible. They want your undivided attention, they want to have a say in the design process, they want someone who knows how to bring their vision to life, and they want it FAST.

And they’ll pay extra to get what they want.

Hey there, I’m Sarah.

With 15 years of branding and design experience, a leader in the online industry for clients looking for high-quality, aesthetic digital design, and the founder of Book Me For A Day™, my signature one-day intensive program, I thrive on compressing professional branding, web and digital design into one day, versus weeks or months.

Some would say I’m a rare mix of right and left-brained; I get my kicks from strategies, systems, and automations, but have a discerning eye for design and details. My down-to-earth personality and distinctive way of simplifying even the most complex problems have earned the trust and respect of hundreds of clients and thousands of students over the years.

But it hasn’t always been easy…

Plain and simple, for YEARS I was stuck in the feast or famine cycle.

I found myself working insane hours, but constantly struggling to make ends meet. The numbers just weren’t adding up….

I’d been designing for nearly a decade, and although everyone referred me, and I was never at a loss for booking clients, I WAS finding myself overworked and underpaid.

I was a good designer, and I also knew that I could knock out designs and client requests fast!

So I thought, ‘why not test out the possibility of offering one-day design intensives?’

I shared this idea with my audience, and they went crazy for it! 

I booked three one-day intensive clients from that very first Facebook post, and then went on to continue booking several more each month!

 

News about these one-day design intensives quickly spread, and clients were coming to me.

I became consistently booked out, 4-6 weeks in advance.

Over time, I went from working 7 days a week, often 10+ hours per day to being able to choose exactly what days I wanted to work – FAR in advance, and far fewer than 7 days per week.

My income rose… From averaging $4-6K months, to steadily over $10K every single month. 

I finally stopped stuffing my Mac into a giant suitcase every time my family wanted to go on vacation…

I actually could ENJOY my family time vacation, and not think about work.

I stopped feeling the need to constantly be scouring Facebook Groups, replying to posts about branding and design, in search of my next client or project.

The client testimonials were the cherry on top!

I think you have “nailed it” when it comes to web design. I felt involved in the process, while also confident to have an expert executing on the changes. It was so quick!  The day flew by, but I had fun watching the site come to life. You were very attentive to feedback and I didn’t feel nervous to make a suggestion or ask to fix something.

My favorite part was when my co-founder came into the office, and I clicked refresh on the site and he was excited about how awesome it looked. My other favorite part was at the very end, we made just a few final changes (which you turned around in seconds!) and it was like BAM it’s done!

Sarah Merkle

I loved knowing the cost upfront and I love knowing that I would have your full attention and when my projects would be done. The site is stunning and I am grateful I will have help over the next month with questions that come up!  Thank you for everything! You made this so easy and fun!

Amy Egizii

I think we got excellent results. I was really glad that we worked closely together to  pull together a new brand that really feels like me. I was a little surprised by how much back and forth there was, and how patient you were. 🙂  — I loved being so close to the process though!

Jana Osofsky

You are incredibly talented and I especially loved that at the end of it all I had a LIVE website.  It was the biggest relief ever and hands down THE BEST web design experience I have ever had… and sadly I’ve had several.

Renee Schreibman

Doing done for you design work does not need to be draining, soul-sucking or a recipe for burnout.

You CAN do what you love, and do it on YOUR terms!

But you need a plan.

Now with two years under my belt of successfully running one-day intensives, and doubling my revenue year over year, I have created a bullet-proof framework that guarantees the same positive results, month after month.

The framework includes these 5 pillars:

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A Perfect Offer

Your offer needs to be not only compelling, valuable and in-demand, but also something that you’re so passionate about doing, it has you jumping out of bed on a Monday morning!

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Smart Systems

Get out of the admin rabbit hole with an extemely efficient day-by-day schedule and a system of workflows and automations, so all you need to do is show up and design!

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Client Experience

Well thought out, with super specific action steps and communication are key! An intentional client experience will ensure your client feels supported through the process, confident in their choice to work with you, and will leave a lasting impression.

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Anti-Sales Marketing

The whole purpose of the one-day intensive model is to give you more FREEDOM, so you need a marketing strategy that doesn’t require endless content creation, posting in Facebook Groups or icky sales calls.

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Troubleshooting Game plan

Having a troubleshooting gameplan in place for when things go wrong (because they will) will ensure that little bumps in the road and problem clients don’t affect your revenue goals or time freedom plans!

With this 5-part framework, I’ve entirely shifted my business model, and the only way clients can hire me for my design services, is through my Book Me For a Day™ offer. 

I’m now consistently booked out 6-8 weeks in advance, which validates that there’s a need for more people doing this sort of work!

I can honestly say that offering one-day intensive services is your one-way ticket to becoming a HAPPIER & more fulfilled (and financially free) designer!

So now I want to help you do the exact same thing, and have the exact same successful results!

I get that it feels overwhelming, and dare I say ‘daunting’ to figure out how to properly plan and prepare for such a huge pivot in your design business!

  • How do you know what services to offer?
  • How do you estimate how much you can get done in a day?
  • How do you find the clients who will believe in you and trust your process?
  • How does this fit in with your other services? Do you even still offer the other services?
  • What tools do you use to make the process more effective and efficient?
  • How do you ensure your client is satisfied and doesn’t waste the entire day with wishy-washy indecisiveness?
  • How do you deal with difficult clients who fail to prepare or show up or give feedback when you need it?
  • What proactive measures do you take to ensure the client is properly prepared for the day of the intensive?
  • How do you handle clients who have questions or want more support once their intensive is over?
  • What sort of contract do you need to have in place?

After continuously being asked about my process, I put together a brief overview recorded video for some of those fellow designers.

Their response was fantastic!

Then, my most recent A-HA moment came not too long ago when a fellow designer asked if she could pay me to teach her everything I’ve learned since embarking on my own one-day intensive journey.

I thought to myself –  “This is brilliant! I’ll just make a quick mini course or masterclass!!”

So I sat down to outline everything that I would need to include…

Admittedly, it took me a lot longer than I expected to organize my thoughts and put everything in one place because in reality, there is SO MUCH more to it than I initially gave myself credit for – and truth be told, I’m STILL adding to, and perfecting my process!!

But I am excited to announce that the course is complete, and no stone has been left unturned. I’m spilling it ALL! 

This comprehensive course will give you everything you need to effortlessly scale to 5-figure months with your design biz!

INCLUDING: Over 40 bite-size & bingeworthy videos (with transcripts), client prep templates, email swipe files and an engaged private community of other designers who’ve embraced the one-day intensive model!

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Module 1

Validating Your Offer

Follow my step-by-step process to figuring out exactly what your offer will be! Assess what you currently do in your business, what you’re already known for, and where your passion lies.

Break it all down to find your perfect price, and then crunch those numbers even more to determine how you’re going to scale to reach your income goals.

Learn the exact method I used for booking my first 3 intensive clients. You’ll get to see the exact emails I used, so that you can put together your own inspired pitch! Test the offer with your audience, validate that it’s irresistible, and you’re ready to do this thing!

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Module 2

Smart Systems

As I’ve already said, you need a repeatable process and plan in place in order to work more efficiently, and that means using a variety of tools to automate and execute much of the non-billable work.

In this module, I break down every single tool that I use, how I use it, and how they are all connected to create a seamless workflow for automating the on-boarding process, scheduling clients, accepting payments, getting agreements signed, collecting feedback, and more!

In addition to lessons on each tool, you also get my 90-minute BONUS masterclass that demonstrates the full setup and connection of all the tools! 

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Module 3

The Client Experience

The number one most important factor that will determine the success of your One Day Intensive offer is how the client perceives the experience! If the client feels stressed, frazzled or overwhelmed, you need to have a plan in place to alleviate those feelings ASAP.

In this module, I go over every single thing I SAY and DO, beginning with the on-boarding email sequence, reminder emails, the kick-off call, the day-of the intensive, and the follow-up.

If you follow my suggestions, I guarantee your clients will be singing your praises and sharing your name with everyone they know! 

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Module 4

Sales & Marketing

As you already know by now, you can be amongst the best in your industry, but if you don’t know how to sell your service, then you don’t have a business.

I’m going to be sharing every tip and trick that I’ve used to continuously scale this offer so that I’m increasing my revenue month over month, and still not feeling stressed or overwhelmed one bit.

We’ll dive into your messaging, creating a sales page, offline sales techniques that feel authentic and natural, how to get and share social proof, how to stack the value, and raise your rates!

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Module 5

Troubleshooting

Not all clients are created equal and therefore you’ll undoubtedly get a few who will book you, and then ghost on you, don’t show up or provide timely feedback, or are just plain difficult to please.

In this module, I’ll explain exactly how to prepare for and handle cancellations, no-shows, unprepared clients, unresponsive clients, unhappy clients, and clients who don’t pay on time.

Even as I’m still learning how to handle the inevitable surprise issues that pop up, I’ll be sharing my “in-the-moment” stories and solutions with you!

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Module 6

Scaling & Becoming Known

Once you’ve gotten a handle on everything you’ll learn up until this point, it’s time to scale this baby so that you can finally say goodbye to the feast or famine cycle – forever!!

We’re going to dive into some very common mindset barriers in this module, and I’ll share what I had to do, and who I had to become in order for this to work so well for my business.

Learning how to say “no” and overcoming imposter syndrome were two big steps, and I’ll share how that all went down for me, so that you can start applying it for yourself!

How do you know if this is right for you?

Ready to get started?

Plus get these AWESOME BONUSES!!!

Get Booked By The Day is for you if….

  • You are an implementor – someone who does done-for-you design or consulting work, and you can compress your work into chunks of time.
  • You believe in an efficiency model and working smarter, not harder.
  • You are a confident freelancer or business owner!
  • You thrive on working quickly & under pressure!
  • You love the accomplished feeling of checking off a list and being super productive!
  • You are sick of the feast or famine cycle because you KNOW you deserve more!
  • You enjoy a semi-collaborative working environment and appreciate immediate feedback!
  • You are sick of the “old” model of custom proposals and long projects!
  • You are persistent, determined and resourceful!
  • You want a mentor who has been exactly where you are, who you can trust!

It might not be right for you if…

  • You have a hard time getting clients.
  • You aren’t confident in your ability to get your work done quickly.
  • You are scattered and struggle to stay focused.
  • You aren’t able to block off a 7-8 hour window of time at least 4-6 days per month.
  • You want instant results – this is not a get rich quick magic pill – it does take hard work!

Sounds pretty sweet, right?

If you’re sitting there thinking “Yes!! That’s exactly what I need” – you’re going to LOVE this course and group coaching program!

You could start out like I did 2 years ago, and piece it all together over time…

Test out pricing, test out offers, test out timing, test out schedules, test out systems and tools…

Keep what works. Throw away what doesn’t.

Or… you COULD follow my step-by-step framework that outlines every detail that you need to take into consideration before embarking upon this model for your own business.

Now, don’t get me wrong. This is NOT rocket science – but efficiency & logistics ARE most definitely a science.

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    Imagine being taught what, when and why to do #allthethings so that nothing falls through the cracks, and you’re not left scrambling to pick up the pieces of a disaster one-day intensive.

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    Imagine being shown exactly how to create an unforgettable client experience and on-boarding process, including all the emails and swipe files you’ll need.

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    Imagine having someone who’s BEEN in your shoes, and is now where you want to be, right by your side the whole time, helping you make the right decisions and offering guidance when things get confusing.

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    Imagine having clients RAVE about you after the intensive is over because you not only provided them with designs they were drooling over, but the BEST experience they’ve ever had with a designer.

    Still have questions?

    I am brand new to business and don’t have clients yet – is this right for me?

    While it is not a sales or business 101 course, there are a ton of excellent business and marketing lessons included! This course focuses mostly on efficiency, systems and creating an epic experience for the Day Rate business model.  So even if you are new to business, if you feel like you want to start out with this model of working right away, or you’re simply interested in learning a better, more efficient style of working, then you will definitely learn a lot from this course!

    Is this a design course?

    No, this is not a design course.  This is a 12 month course + coaching program about systems, client experience, efficiency and processes. Through this program, I’ll be teaching you HOW I set up my one-day intensive system, using a variety of software programs, workflows and strategy. The lessons taught in this course can be applied to ANY done-for-you consulting business, as long as it’s a service that can be compressed into a one-day project. While. the majority of students are in-fact designers, this is not a design course, so the design tools you use do not matter.  Whether you use Canva, Illustrator, Photoshop, or something else, you will be able to apply the lessons to your own business.  I do offer several other design-specific courses though, so please reach out if that is something you’re interested in.

    What is your refund policy?

    I offer a 14-Day Satisfaction Guarantee. If you can show that you worked through this course to the best of your ability, implemented the systems, and ask for help when you need it, and you can still say it honestly isn’t worth your time, I will offer you full refund.

    Refunds will NOT be granted if you simply decide you can’t afford to pay, or decide that you don’t want to do any of the work. If you do the work and put in your best effort and find Get Booked By The Day isn’t delivering what we promised, you’ll get a refund.

    Please do not enroll in Get Booked By The Day if you just want to “check it out.” We put an extraordinary amount of time and effort into it and expect that you, as a serious student, plan to do the same. 

    Will I get 1:1 time with Sarah?

    There are no 1:1 sessions with Sarah but you will have the opportunity to ask as many questions as you need in the Facebook Group and on the bi-weekly Q&A calls!  Sarah is always in the community answering questions, so you will always feel like you are getting personalized support.

    Will this really help me book one-day intensive clients?

    If you’re prepared to apply everything you learn inside of this course, be brave and stay focused then there is no reason why you can’t be successful with your own one day intensive offer.

    How much time do I need to dedicate to this?

    The lessons are all very quick and actionable.  Many lessons can be consumed via reading or audio, so you don’t need to be in front of a computer for the entire course. Everyone goes at a different pace, but plan to spend at least 1-2 full days getting your systems in place and implementing everything you’ve learned. You will have access to the content for 12 months, so you can come back to it at a later time if the timing is better.

    Do I need any software or tools to get started?

    You will not need anything for the course other than your computer and an internet connection. However, to implement what you’re going to learn, you should plan to spend a little money each month (less than $50 per month), in order to have a variety of on-boarding and automation tools, to make your One-Day Intensive offer as effective as possible.

    Ready to get started?

    Still have questions?

    If you’re still wondering whether or not this is right for you, or just have more questions, please reach out!

    You can email me at sarah@brackenhousebranding.com

    Or send me a DM on
    Facebook at www.facebook.com/brackenhousebranding
    or Instagram at www.instagram.com/brackenhousebranding

     

     

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