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It’s possible to have a cohesive brand that is beautiful, looks professional, and attracts more of your favorite clients!

Even if you’re not a designer, and you have no idea where to begin.

Does this sound like you?


You're tired...

of spinning your wheels in Canva only to end up with the same amateur designs and generic fonts that everyone else is using…


You're scared...

to post on social media and get visible, because you don’t have a professional looking brand or website… 



You're stuck...

you just want to learn how to create a cohesive brand and graphics so that you can keep moving forward.

You’ve come to the right place, my friend!

What would change for you if you-

… no longer felt confused, stuck or overwhelmed, and were making forward progress with your business because you had the confidence to post on social media and share your website with others.

… were seen as a true professional and not just another amateur hobbyist because your graphics not only told your brand story, but were always on-brand, compelling, consistent & cohesive!

… had absolute clarity in your brand messaging, and intuitively knew exactly how your brand should look, feel & sound to attract & captivate your ideal client.

… could save yourself hours of time, and thousands of dollars because you knew exactly how to whip up a beautiful social media graphic, PDF, or website update in minutes rather than days!  

My guess is that a LOT would change. 
And the best part is…  It can happen for you sooner than you think!

It is possible to have gorgeous brand visuals that your clients will be swooning over in no time without paying a designer to do it for you.  You can do it yourself without feeling overwhelmed by tech, or spending hours trying to figure it out, and getting stuck along the way.

All you need is a simple roadmap and a professional designer to help you each step of the way.

Hi, I’m Sarah-

I’ve been designing brand identities and websites for the past 14 years, and nothing in this world lights me up more than helping other small business owners and entrepreneurs create the brand of their dreams! 

Through years of experience, I’ve learned EXACTLY how to craft a visual brand that gets noticed, gets sales, and shares a message with the world.

I want to help you do the same thing.

You could spend years (like I did) studying other brands you admire, and trying to re-create all the things you love about them on your own.  

But do you really want to waste that much time?

Wouldn’t it be a whole lot easier to learn from someone who’s already been there, and has a better solution? 

A faster & easier solution.

DIY’ers are my kinda people…

As a self-taught designer, it’s exactly how I’ve gotten to where I am today in my design career, and I’m a huge supporter of those who choose the resourceful DIY route. I’m ALL for saving money on overpriced designers, when you’re just getting started. There’s nothing quite like the pride and joy of being able to say, “I made this myself!!”

And you should be proud – it’s a huge accomplishment! 

But… If you don’t have the proper skills, tools & resources to help you along the way, DIY can turn ugly, real quick.  I’ve seen way too many massive Pinterest Fails and Design Disasters over the years by well-meaning DIY’ers who didn’t start out with the proper foundation, or have the right roadmap to guide them along the way.

Without an experienced designer in your corner, you could very well be doing yourself a disservice by putting designs & graphics into the world that look like they were designed by a 7 year old… 

…and you might not even realize it!

I’ve spent the past 14 years honing my skills, and building my toolkit, which has led me to having the beautiful, professional, and cohesive brand that I have today.  Fourteen years…

Let me help you shorten YOUR learning curve from 14 years, to just months!

Whether you’re just starting out or re-branding an existing business, this course will teach you exactly how to create everything you need to have gorgeous, professional looking graphics that will impress your audience.

Imagine having the confidence of a true professional because your brand conveys quality and excellence.

Imagine being able to attract your perfect clients like a moth to a flame, every single day.

Imagine no longer feeling stuck, overwhelmed, confused or scared to put yourself out there.

Imagine being able to quickly throw together a graphic on the fly, right when you need it… or better yet,
handing it off to your team because everyone has a clear understanding of your brand style guidelines.

All while saving yourself literally thousands of dollars!

Seriously, have you looked into the cost of hiring a designer or an agency to do all of that for you? 

✓ $1500 Brand Strategist
✓ $1500 Brand Designer to create your Core Elements
✓ $1000+ ongoing $$$ Graphic Designer to create your social media & print graphics
✓ $1500 or more to hire a Web Designer

That’s over $5,000 you would spend on a designer, and that doesn’t even include the ongoing cost of having someone create your social media graphics for you! And this is just a baseline.

Ready to see what’s included in Simple Brand Academy?

Clarity, Core Elements & Collateral Design. 

Each week for 6 weeks, we’ll be digging into sub-topics of the course, as outlined below. 

Week 1

How to Niche

During week 1, you will lay the foundation for your brand, get clarity on what makes you different, who is your ICA and discover how to identify your distinctive niche advantage?

Week 2

Color & Fonts

During week 2 we’ll be talking all about colors and typography, and how your brand’s personality and tone play a huge part in choosing these essential brand elements.

Week 3

Patterns & Icons

This is the week you’ll create the rest of your core brand elements, to make it just a little more distinctive & unique with custom patterns, icons, textures & illustrations.

Week 4

Logo Design

This is the week you’ve been waiting for – logo design week! Learn the art of designing a simple logo through step-by-step videos showing a variety of techniques and logo styles.

Week 5

Brand Style Guide

It’s time to pull it all together and create your Brand Style Guide, by organizing and outlining everything you’ve created up until this point.

Week 6

Designing Layouts

Last but not least, learn how to apply design best practices, and watch how I create cohesive templates, ebooks and marketing collateral. 

Here are a few other perks you’ll get when you enroll! 


Lifetime Access

You will ALWAYS have access to the course (including all future updates) so you can go as slow or fast as you’d like.



Each week includes downloads, examples, resources and homework that will keep you on track to reach your goals.

Private Group

Exclusive private Facebook group where you can get all of your questions answered and get feedback on your designs.

Check out what our past students have created!

“I absolutely cannot believe that I was able to do this myself. Cannot. Believe.”

Checkout these stories from our past students below…

But wait, there are plenty of BONUSES too!

Because it’s important for you to understand that branding isn’t just about your core brand identity, check out these super sweet bonuses that you also get when you join Simple Brand Academy!


Brand Voice

Thanks to my favorite messaging strategists and copywriting duo at North Star Messaging for this comprehensive training on how to identify the words that reflect your voice, personality, and positioning (so you can attract the right audience to your brand).

Guest Experts

Enjoy over a dozen recorded guest expert masterclasses and interview sessions on all things as they relate to your brand and online presence, including SEO, Instagram, Pinterest, Squarespace, Kajabi, Dubsado, Marketing, MemberVault, Legal, Strategic Planning & more!

Design Demo Vault

Access to my ever-growing library of video Design Demo’s which are screen-share recordings that answer plenty of “How do I…” requests from previous SBA students over the past 18 months or in response to a need I’ve seen elsewhere online!

Ongoing Support

Hang out with me, my former students and your current classmates inside my student support group, where you’ll find massive community, support and accountability!

Monthly Q&A Calls

Along with the community support, you can also join my once a month student alumni support calls, where I’ll be answering all your questions and so that you can learn and continue to evolve your brand.

Design Discount

Once your brand is finished, you might find yourself wishing you had a professional designer who could take it one step further and create the online platform of your dreams.  All SBA students will get $200 off my Book Me For A Day service.

Finally becoming known for something, being seen as an expert, and having more confidence in your brand identity & visuals – without wasting endless frustrating hours inside Canva or shelling out thousands on a designer?

It’s ALL totally possible, with Simple Brand Academy!

It’s super affordable for all the value that you’re going to get! And not just the things you’re going to learn, but all the products that you will be able to create AFTER you go through the trainings!!  You are going to be amazed at what you YOU can do!!”

Marta Spirk

Certified Success Coach For Moms, Mom Does It All

Wow! I’m amazed at how much I’ve learned and how much I can do myself now. I never would have believed I could get to where I am in a few short weeks. I’m confident I can create 80% or more of the brand visuals I need for my business and can be very efficient and clear when I need to bring in someone with more graphic skills for the rest of it. I highly recommend Simple Brand Academy for anyone who needs a clear, consistent brand for their business.

Charlotte Hicks

Marketing Strategist, Nowpreneur

“After completing the 5 Day Mood Board Challenge I was so excited with what I had achieved thanks to Sarah’s expert guidance and teaching, I didn’t want to stop there.  Simple Brand Academy is so easy to follow with each module building on the last. I can’t believe what I have been able to create and learn in such a short amount of time.”

Glenda Goodwin

Blog, Mister Boo

“I found everything in Simple Brand Academy so helpful.  What stands out for me the most was how well designed the tutorials are and how easy they are for a non-techy person to follow!  I have a much more clear idea about what I have to offer and who I am, and I’ve gained so much more confidence, that I can now take my business further than I ever thought I could.  There’s no way that I could have done this on my own. I really love my new brand, and I am enjoying using Canva and putting things together now! This program is well designed, well run, and you are in good hands!”

Janine Murphy

Yoga Teacher, Janine Yoga

“Simple Brand Academy gave me clarity and purpose!  After completing the Mood Board Challenge, it was a no-brainer to join.  It showed me how to assemble all of the components of my brand to make something really wonderful, and something that I am proud to present to people. It really helped my confidence!  The videos were instrumental, and the community is such a great place to be!  Everyone is sharing, everyone is asking questions… It is such a great place to be!”

Elayne Lockhart

Still wondering if this course is right for you?

This course IS for you if:

  • You have no prior design experience, but you’re a creative entrepreneur who’s ready to stop playing small & put yourself out there
  • You want to learn simple design techniques, including how to create a simple logo and a cohesive brand identity
  • You’ve been struggling with your brand identity or lack thereof for far too long, and you want to learn the fundamental basics
  • You’re new to business, and you are not ready to invest in a professional designer
  • You’re overwhelmed by Canva, PicMonkey or other free or low-cost design software – or you didn’t even know these tools existed
  • You understand the importance of a cohesive, consistent, professional-looking brand and you want the confidence that having one provides
  • You want the support of an experienced designer who will give you feedback on the designs you create & guide you along the way

    It’s NOT for you if:

    • You don’t care about about or value what your brand looks like
    • You think that branding is only about strategy and marketing
    • You’re looking for someone else to do the work for you
    • You don’t have a laptop or desktop computer to work on
    • You have more money than time, and would rather pay a designer to do it for you

    Take a look at the Simple Brand Success path, and ask yourself where are you now, and where do you want to be?

    With Simple Brand Academy, I completely guarantee that I can help you gain confidence, clients and cash MUCH faster than if you tried to DIY your brand visuals through trial and error on your own.

    Enroll for as little as


    (12 x $59 payments)

    Or pay in full


    (a savings of $111)

    Here are a few more stories from past students…

    I am a holistic practitioner that serves overwhelmed and stressed Mothers by providing alternative healing and self-love techniques with the purpose to inspire Mothers to relieve daily hardships and create a renewal of personal empowerment

    My business has mostly been word of mouth and use of Facebook and Instagram. I didn’t have a website or branding to make everything look uniform. 

    I was mostly worried about spending money that I didn’t necessarily have at the time but payment plan made it work. I was worried that the material would be more “fluff” and not real concrete things I can apply immediately to grow my business branding. 

    The course is actually a lot of work with each module. Being said, it’s not fluff! You will apply all of the material towards your business branding. 

    The most helpful thing in Simple Brand Academy is the support with fellow people in group and discussions on weekly call for check up. 

    I definitely found my confidence in my business aspects and growth. I know that my social media platforms and website will look professional. I now have the means myself to do it and not worry about looking amateur. 

    I have more concrete goals and understand how to obtain them now! 

    The course made me think outside the box giving me also business ideas for growth. I’m excited to continue expanding with results. 

    If you are thinking of joining, ask yourself a couple questions: will you work and take time on material to build your brand? Are you lost on how to manage images and styles for social media? Do you want to feel confident and professional with your business? If yes, then join! It is an investment that will help with your success. If it’s the money to join, it’s definitely reasonable especially with payment plans. 

    Heather Cronin

    Holistic and Alternative Practitioner, Mystic Lotus Holistic Living

    “Even though I already had very definite brand colors, and I worked with a graphic designer to create my logo, that’s about where my branding and set-apartness stopped.

    The price of SBA made me hesitate, but then I thought about all the wonderful information I would gain to help me catapult my creativity and visual presence.

    I realized very quickly that I needed to treat this seriously and make the time necessary to go through all the videos and lessons. I knew not to treat this like some random YouTube tutorial. Sarah’s coaching on how to create content, along with showing us all the amazing resources for design elements, was invaluable.

    I’ve learned that you can’t limit yourself. Creativity is boundless, but if you don’t know where to start, it’s hard to “be creative.” Sarah gave me the guidance, encouragement, and constructive criticism I needed to push myself. The support from the other students was amazing.

    I’m definitely further along than I was before the class. I’ve just been offered a feast. Now I’m going through bit by bit to enjoy this delicious meal.

    Do your business a favor and give it a boost with this course. Do YOURSELF a favor by taking this course seriously and investing the time to go through each lesson with intention and purpose. It’s a lot of impactful information to use forever.”

    Lisa Houff

    Photographer/Owner, Lisa Houff Photography

    “Before joining Simple Brand Academy I was struggling to focus my ideas and create an on brand logo and trying to figure out who my clients were.

    I was hesitant to buy the course because I didn’t have the money and was not sure it was right for me.

    I waited to the last second, but I decided to invest in my business. This has been such a helpful course in not only putting together a logo, but discovering who I want to serve and putting my brand together and creating content that my clients want to see.

    The community has been so helpful with seeing others progress and also the live sessions where Sarah answers any questions I had to further put me on the road to success.

    As a result of joining Simple Brand Academy, I have gained a better understanding of my brand and gained a community of support from other members putting their brands together.

    I have an amazing logo and the knowledge on putting better content together that contains my cohesive branding.

    This course has given me more confidence in my business and brand.

    If you are thinking about joining –do it! It was so helpful in focusing in on what I wanted to convey to my followers.

    Moriah Hale

    Photographer/Owner, Wandrian Photography

    Enroll for as little as


    (12 x $59 payments)

    Or pay in full


    (a savings of $111)

    100% Satisfaction Guarantee!


    I am so confident that Simple Brand Academy can help you get to the next level in your business, and go beyond anything you could do on your own, in such a short amount of time, that it comes with an unconditional guarantee of satisfaction.

    If you are not 100% satisfied for any reason, or for no reason at all, just let me know within 14 days.  I’ll refund your money in full. And you can even keep the workbooks and templates that you’ve received up until that point. That way, you risk nothing.

    I can’t think of a more fair way for you to try my course. 

    Still have questions?

    How long does this course run?

    The course is 6 weeks long, but you will have lifetime access to everything in it. You’ll also be invited into my student support alumni group, DIY Design Alliance where I continuously support the community through whatever stage each person is in, and we have a monthly events such as coaching calls, guest experts & more!

    Do I have Lifetime Access to the Course?

    Yes, absolutely!  I understand that you may want to join now, but not have a chance to get through all of the material right away, so you can rest assured, you will always have access to the course material – even if you don’t get to it right away!

    Will this really help me create a designer brand on a diy budget?

    Yes, if you follow along and commit to doing the work, ask me questions when you’re stuck and take action, you will have all the tools, skills and resources that you need to continuously create a professional looking brand & graphics that you’ll be proud to show off.

    When is the next time you'll open doors?

    I am honestly not sure when the doors will re-open for this live course, but it will definitely not be re-opening in 2019. The next time it opens it will most likely be a different format that won’t include live weekly calls.

    How many hours should I plan to spend on this?

    Everyone moves through the lessons at a different pace.  But you should plan to spend a couple hours watching and implementing what you learn in each lesson. Some weeks will be less than that, and other weeks will be more. But you will have lifetime access to all of the lessons, so if you get behind, no worries!

    Will there be live calls?

    Yes! Live Q&A calls will happen each week for 6 weeks. You will be able to submit your questions ahead of time, or ask questions on the call.  All calls will be recorded in case you cannot attend. There may also be occasional unscheduled Facebook lives in the group to address common questions along the way.

    Will I learn about Social Media Marketing in this course?

    While this is not specifically a course about Social Media Marketing, you will have access to the guest expert interviews & masterclasses for several social media platforms.  Your new visual brand, along with the collateral and templates that I will show you how to create, will be perfect for using on social media.  You will notice an immediate improvement in the cohesiveness of your branding, across all social media platforms that you apply it to.  

    How much access will I have to you?

    For the 6 week live course period, I’ll provide daily feedback and coaching inside of the private student’s-only Facebook group, and you’ll be able to ask questions through a private question form.  I’ll answer your questions inside the group or on the live Q&A calls.  This course does not include 1:1 brand coaching or design.  If you want 1:1 brand coaching or design, you can Book Me For A Day at

    What Should I expect after I sign up?

    Once you enroll in the course, you will receive a welcome email, access to the course, a schedule and timeline. You will also receive a private invitation to our exclusive course community!  This will help you get oriented in the course and community, and will lay the foundation for what’s to come over the next 6 weeks. Class starts September 30th!

    Curious about my background & experience?

    Hey, I’m Sarah Masci. Based in Charlotte, North Carolina, but working with a worldwide clientele stretching from New York to New Zealand, I’m known for designing brands that are timeless, refined, and professional. 

    With over 14 years of online business, branding and web design experience, a degree in marketing, and an extensive entrepreneurial history, I offer branding and design programs for early-stage entrepreneurs, and coaching for other designers who are ready to scale their business. With an optimistic and carefree personality, and a can-do attitude, my motto is to keep it simple and let it be easy. My best advice is to just take action – and not get so hung up on the details.

    You’ll find me working most weekdays, but weekends are reserved for family time.  I’m committed to maintaining a healthy balance of work and personal life, so that I am able to enjoy time with my husband, our four boys & our sweet pup, Mabel. I love summer, the outdoors (especially the mountains), live music, adventure, gin and tonics, and mostly doing “boy” things…

    If you’re still wondering whether or not this is right for you, or just have more questions, please reach out!

    Email me at

    Ok, so this is it my friend.  
    This is the moment of truth, with three choices in front of you…

    Choice #1

    You can take what I’ve given you for free in the mood board trainings, and keep doing what you’ve been doing. Slowly working your way through the brand design process, but with no clear direction path or guide, fumbling your way through Canva with mis-matched colors, fonts and graphics, hoping that one day you’ll crack the code of “branding + design” on your own.

    Choice #2

    You can spend several thousand dollars to hire a strategist and designer to create your branding for you. But then you’ll still have to figure out a way to maintain your brand guidelines and keep everything consistent and on-brand on your own, unless you want to shell out more money for your designer each time you need a deliverable or something new created for your brand.

    Choice #3

    You can join Simple Brand Academy and have a relatable, fun, and experienced designer virtually in your back pocket, cheering you on and guiding you along your journey. A professional designer who will give it to you straight when your brand identity and graphics don’t look good, and will give you all the right the techniques and tips you need to make it better. 

    Honestly, unless you’ve got a few thousand dollars burning a hole in your pocket, or several years to spend learning this stuff on your own, only one of these choices makes sense. The choice isn’t mine though, it’s yours.

    Life is too short, and your business is too important, to stay confused, stuck and overwhelmed.

    Let me be your guide.

    Enroll for as little as


    (12 x $59 payments)

    Or pay in full


    (a savings of $111)

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