Design your Brand & Website!

Even if you’re
not a designer, not creative,
overwhelmed and tech-challenged.
You said ‘so-long’ to societal expectations of the daily grind, and set out on your journey of self-exploration.
Whether that meant taking time to raise a family and explore a more domestic lifestyle, travel the world, or explore your personal passions and hobbies, you’ve done something that very few have the courage to do.

You said yes to yourself,
and yes to a life that fills you up and brings you joy.

Then, something magical happened…

You discovered that thing that you’re truly passionate about, and you figured out a way to make money doing it.

This is gold!

Slowly but surely, friends and family tell their friends and family, and the requests are coming in.
Real people see value in your work, and are picking up what you’re throwing down.
Your passion has a viable future as a ‘business’, and you’re ready to make something out of it!
You may even already have some amazing clients & raving fans who want to tell the world about you.

You need a solid brand & website that shares your expertise!

Girl, there is no better time than now…
  • Time to show up, and stand out as the expert that you are.
  • Time to have a brand and website that works for you, so you can spend more time doing what you do best.
  • Time to stop hustling so. damn. hard…
  • Time to turn your passion into a powerful profit-generating machine, with a brand and website that fits you like a glove, that you are proud to share with your fans!

Join the Waitlist!

Enrollment is currently closed.  We will re-open in 2019. 
Join the wait list to ensure that you're the first to know when the doors re-open!

I get it… You’re confused, stuck and overwhelmed by all the things that you need to do to bring your brand & website to life.

But what if you had a roadmap? What if you had a guide?  What if you had a proven framework that you could follow?

Hi, I’m Sarah –

I’ve been designing brands & websites for early-stage online entrepreneurs for over 12 years.

I know EXACTLY how to design a brand platform that gets noticed, gets sales, and shares your truth and brilliance with the world.

I’ve developed a proven process that breaks down all the steps of building a brand, website & beyond, that takes you from idea conception, to clarity, to creative connection, confidence & cash!

And now I’m sharing ALL my branding & web design secrets with entrepreneurs just like you.


Here’s the truth  –

Your brand is not something that you sit down one day and decide to create.  Sure, it’s critical to start out with the essentials and foundational work, but it doesn’t stop there.

Rather, it’s an evolution – a process of growth and change.  

Branding is every single experience that your audience has with your business. It’s how your audience feels when they speak with you, see you, hear you, or read your words.  It’s what they say about you when you’re not in the room.

CReating Your brand identity is just one step of your branding Journey.

As you evolve, you will go through various stages of growth, which is why it’s so important to have the tools, skills and resources to be able to cultivate that growth as your business grows.

Inside of Simple Brand Academy, I’ll hold your hand, and guide you along the five stages of your branding journey – The Simple Brand Success Framework.

When you join Simple Brand academy, you get an exPERIENCED designer and brand strategist (that’s me!) in your corner, for the life of your membership.

Consider me your new Business & branding bff!

What Does Simple Brand Academy Include?


  • Mini Courses will include step-by-step written and/or video tutorials, worksheets and exercises, around 10-15 minutes each.
  • Masterclass Trainings which are longer, more in-depth trainings, around 45-60 minutes long.
  • Guest Expert Trainings to compliment the monthly theme.
  • Templates to go along with the trainings that you can customize for your own business, or use for inspiration!


  • Highly Engaged Private Community, where you ask me anything, connect with your peers & grow together.
  • Optional Brand Bestie Program because having a Biz BFF is crucial in this online space (with my program, you get 2 BFF’s)!
  • Implementation Weeks because we all need a break once in a while to catch up, or unplug for a change…
  • Occasional Member’s Only Group Challenges to keep you engaged, making progress and moving forward!

“I absolutely cannot believe that I was able to do this myself. Cannot. Believe.”

Checkout this one, and other stories from our members below…

Join the Waitlist!

Enrollment is currently closed.  We will re-open in 2019. 
Join the wait list to ensure that you're the first to know when the doors re-open!

So how does this program work?

When you join, you’ll get immediate access to Brand Foundations – a mini course that teaches the core foundations of every great brand, plus includes my popular 5-step Mood Board training.
Once you’ve gotten clarity and created your Mood Board, it’s time to create your Brand Board, which you’ll learn exactly how to do via a series of video trainings and templates in the Brand Basics module.
You’ll learn how to choose your colors, fonts, design elements & design your LOGO!
Next up, we’ll move into Brand Essentials, where you’ll learn how to apply your brand elements to social media templates, lead magnets, landing pages, and even plan out your website content.

Once you’ve gone through Foundations, Basics and Essentials, it’s time to choose your own adventure!

Will you build a WordPress website or Squarespace?  We’ve got both covered with more to come!
Creating a course or membership?  Learn how to setup and brand your Kajabi or MemberVault site.
Ready for your close-up portrait shots?  Learn how to prepare for your branded photoshoot!
Need help mapping out your profit strategy?  Questions about legal? Copywriting?
It’s all covered – and so much more!!

Maybe you’ve watched all the video trainings, and you’re STILL stuck?

Well, let’s just say I’ve been known to create completely customized screen-share videos
just for our members, specific to YOUR questions!

I know how overwhelming large membership groups can be…

Because Simple Brand Academy is still relatively new, you won’t be just another number inside of my group, and you won’t have to worry about jumping through hoops to get access to me.  I show up almost daily inside the members-only Facebook Group, and you’ll even have the option to schedule one-on-one VIP calls with me, at a discounted members-only rate!

As a first year member of Simple Brand Academy, you’ll be grandfathered in at this low membership rate, and you’ll get to play a role in the creation of something huge! Your presence, growth and results will be immensely impactful in helping shape this program to become the best branding membership & community in the market.

I couldn’t be happier with the results and have never felt more in alignment with my message and my brand.

“I couldn’t be happier with the results and have never felt more in alignment with my message and my brand.  Everything on my website represents who I am and what I stand for. It also very clearly calls the perfect clients in and makes them feel that change is possible and transformation is available for them.  When someone hops on the phone with me now they feel like they already know me and that was at the core of what I wanted from my brand. I can’t recommend Sarah enough.  She’s not only extremely professional but can take a brand and elevate it to the next level.”

~ Lisa Carpenter at Full Frontal Living

I have seen my sales increase and my email list has grown over 20% in the first month!

I was over the moon when we launched the finished product.  It looked so “grown up” and was not only so much more professional and on brand than I could have created on my own. The way the copy, photos and your design all came together created a website beyond my imagination.and not only have I received rave reviews from my customers, I have seen my sales increase and my email list has grown over 20% in the first month.

~ Stacey Rex at Pure Stella Skin Care

In the month following our website launch, we had over 150 new customers and my business grew by 25%.

Working with Sarah has been a game-changer for my team and my business! The website she designed created the credibility and visibility we were seeking. She has a very precise way of asking questions in a way that enables her to really learn a business, and I was amazed and how precisely and beautifully she captured the warmth and genuineness I wanted to convey with my website.  Sarah is a dream to work with!

~ Haynes Paschall at Simple Wellness Living

BOOM! She nailed it. It’s as close to perfect as possible.

Sarah has an unbelievable way of hearing what we want to see and turning it into a reality when we don’t have the words to say it. I remember at one point Sarah asked us what color family we had thought about and with silence, she responded with ‘okay, what feelings do you want to evoke when someone comes to your website?’ BOOM. Nailed it. It’s as close to perfect as possible.

~ Rachel & Kyle Wright at Wright Wellness Center

She totally got me and my brand and the result is absolutely spot on.

“Being a very hands-on person, I wanted to make sure my branding partner really understood what I was looking for. Well, I could not be happier of my experience working with Sarah! She totally got me and my brand and the result is absolutely spot on. If you are ready to take your business to the next level, then Sarah’s the branding expert you need!”

~ Catherine Orer at The Artist Entrepreneur

Working with Sarah was very easy and straightforward.

I was not sure that it was the *right time* to launch my site, but then I realized there is no perfect time in anything that we do. It was time to take the plunge, and Sarah was a great sounding board to get it all started.  The process of working with Sarah was very easy and straightforward. Conversations were efficient and effective, and Sarah understood what I was looking for and was able to make related suggestions. I love my site, and I often get comments from others on how much they like it, too. I’m beyond pleased!

~ Kiran Dodeja Smith at Easy Real Food

I could not have launched my business without her.

“Sarah is my branding guru! I had an idea, created the product, but needed someone to help me translate my vision into a cohesive and marketable brand. Sarah was that person. She actively listened, offered advice on design and marketing trends and delivered a top-notch brand for my product. I could not have launched my business without her. ”

~ Vanessa Kenon-Hunt at O+A Everyday

I wonder why I waited so long.

“Bracken House Branding took Meeting Achievements to the next level. The overall re-branding and new website was something that I dreaded doing, but after finding Sarah & Team — I wonder why I waited so long.”

~ Polly Rossi at Meeting Achievements

It was exactly what I wanted!

“Sarah took what I do and who I am and put it into a brand and website that reflected me. I love what she came up with, the colors, the feel of the website. It was exactly what I wanted.  It’s not always easy taking a leap to put your program out in the world, especially when you don’t have any techie skills! Sarah made the process easy and is so skilled at what she does. I always get people telling me how much they love my site and how it is welcoming and calming – exactly what I wanted to get across as a yoga teacher.”

~ Janine Murphy at Janine Yoga

I can’t recommend Sarah highly enough!

“Sarah is absolutely FANTASTIC to work with! She took the time necessary to help really nail down my branding and then translated that into my dream website. Not only did she do a PHENOMENAL job, she responded to feedback swiftly and with a super positive attitude. I can’t recommend Sarah highly enough! I will be singing her praises for years to come.”

~ Dana Winkler at Dana Winkler

Still have questions?

How long does this program run?
This is an ongoing membership program, so there is no end date.  I will continuously be creating new content around what the community needs.
What is the Investment?

The Founding Member’s rate is no longer available, but we are working hard to create several practical investment options for our 2019 enrollment. Join our waitlist to be the first to hear more about 2019 enrollment and pricing.

Will this really help me create a designer brand on a bootstrapper budget?
Yes, if you follow along and commit to doing the work, ask me questions when you’re stuck and take action, you will have a professional looking brand that you’ll be proud to show off.
How many hours should I plan to commit to doing the work and attending the trainings?

Trainings will be delivered once weekly, and will typically be 20 minutes or less.  The time it takes you to implement depends on how well you follow my lead.  Rough estimate is plan to spend an hour or so per week.

Will there be live calls?
Sometimes!  There will be 4 monthly deliverables and some might include live masterclasses or Q&A sessions.  All live calls and trainings will be recorded so you will not miss a thing. Because this is still a new program, content will be determined and created based what the group actually needs.
How much access will I have to you?

I’ll provide daily feedback and coaching inside of the private member’s only group. You’ll be able to ask questions inside the community as well as through a private question form.  I’ll answer your questions inside the community or on the live Q&A calls.  If you want 1:1 brand coaching, email me at to inquire about coaching packages.

What is your cancellation policy?
You can cancel at any time you feel that the content is no longer serving your needs.  There is no commitment to stay a member, but once you cancel, you’ll lose your current price should you ever decide to return.
How do I know if this is right for me?
If you’re interested in learning how to create your own professional-looking brand and website in a slow, steady and intentional format, then Simple Brand Academy is for you!  If you’re anxious to create everything and get it out to the world in a matter of weeks or just a few months, then you may want to consider hiring a designer who can help you get it done faster (I also offer these services so I’m happy to chat about this as well).
Life is too short, and your business is too important,
to stay confused, stuck and overwhelmed.

Join the Waitlist!

Enrollment is currently closed.  We will re-open in 2019. 
Join the wait list to ensure that you're the first to know when the doors re-open!