A membership community for entrepreneurs
who want to learn how to confidently design a brand that is:
Smart, Impressive, Memorable, Professional, Likeable and Effective
You said so-long to societal expectations of the daily grind, and set out on your own journey of self-exploration. Whether that meant taking time to raise a family and explore a more domestic lifestyle, travel the world, or explore your personal passions and hobbies, you’ve done something that very few have the courage to do. You’ve said yes to yourself, and yes to a life that fills you up and brings you joy.

Then, something magical happened…

You discovered that thing that you’re truly passionate about,
and you figured out a way to make money doing it.

This is gold!

Slowly but surely, friends and family are telling their friends and family, and the requests are coming in.
Real people see value in your work, and are picking up what you’re throwing down.
Your passion has a viable future as a ‘business’, and you’re ready to make something out of it!
You might already have some amazing clients & raving fans who want to tell the world about you.
Really, YOU just want to tell the world about you!

But shameful as it may be, you’ve got a major case of comparisonitis that you just can’t shake.
Your competitor’s branding… her website… her graphics… they’re all so damn pretty and perfect!
Maybe you’ve heard about those “easy” plug & play website builders, so you tried the DIY route,  or maybe you cashed in on every favor owed to you from family, friends and your inner circle.


But try as you might, your brand (or lack thereof) still screams amateur.

Girl, there is no better time than now.
  • Time to show up, and stand out as the expert that you are.
  • Time to have a brand and website that works for you, so you can spend more time doing what you do best.
  • Time to stop hustling so. damn. hard…
  • Time to turn your passion into a powerful profit-generating machine, with a brand and website that fits you like a glove, and that you are proud to share with your fans!

The support I offer my clients is the result of over a decade of business and branding experience that is equal parts:


And now I’m gonna share all my secrets with you!

Imagine this – 

  • Having absolute clarity in your messaging, and what you stand for.
  • Knowing exactly who your audience is, and what they most need to see and hear from you.
  • Being the go-to in your industry, and finally be known for something!
  • Having a fully fledged out vision for your brand, that you confidently know how to bring to life.
  • Being able to create graphics that are on-brand, clear, compelling, cohesive, consistent and captivating – right when you need them!
  • Having a gorgeous website that showcases your brilliance, captivates & attracts, then converts your audience into paying clients.
  • Saving time and money by being able to create all of your own graphics and tech, without having to hire a designer for everything.
  • Understanding social media, and knowing how & when to use each platform – including tips, tricks, best practices and algorithms.
  • Having an insiders look at what makes a 6-figure brand run like a machine, applying those steps for your own brand & business.
If that sounds amazing, then I have great news!

The Simple Brand Academy is open, and you’re invited to be a member!

So what is the Simple Brand Academy?

Simple Brand Academy is my monthly membership program that will empower you with the tools, skills and resources you need to confidently create a brand, website and business that shares your brilliance with the world, in a simple, easy to follow process.

– Even if you’re not “creative”.
– Even if you’re not a designer.

– Even if you’re tech-challenged.
– Even if you don’t think you have enough time.

Unlike other branding courses and programs, I firmly believe that it doesn’t need to be hard, confusing or complicated to create a cohesive, compelling and captivating brand and website for your business. After designing hundreds of brands and websites over the past decade, I’ve figured out what works and what doesn’t work, and it all comes down to one thing – simplicity.

So, I’m taking everything I know and breaking it down into bite-size, easy to follow steps just for you!

All you need is a computer, an internet connection, and a burning desire to make your business dreams a reality, once and for all!

Hi, I’m Sarah –

I’m a wife and mom of four boys, and a natural-born entrepreneur, who’s been designing high-end brands and websites for over 12 years.

I’m here to flip the script and completely reveal all of my secrets and my processes to designing a brand and online presence that gets noticed, gets sales, and shares your truth and brilliance with the world.

Born and raised in rural upstate NY, simplicity is one of my core values, and I live by two rules: Keep it Simple & Let it be Easy!

My mission is to support you, and get you results in the simplest way possible, so you can continue to focus your energy on what you do best….

Here’s the truth  –

Your brand is not something that you sit down one day and decide to create.  Sure, it’s critical to start out with the essentials and foundational work, but it doesn’t stop there.

Rather, it’s an evolution, a process of growth and change.  

Branding is every single experience that your audience has with your business. It’s how your audience feels when they speak with you, see you, hear you, or read your words.  It’s what they say about you when you’re not in the room.

Your brand identity is just part of your brand, which also evolves over time.  IT should not (and will not) stay the same forever, which is why it’s necessary to have the tools, skills and resources to be able to cultivate that growth as your business grows.

The S.I.M.P.L.E. Brand Framework Success Path will keep you in check, and will guide your branding journey, every step of the way, simply.

Join Simple Brand Academy!


  • Mini Lessons which will include step-by-step written and/or video tutorials, worksheets and exercises, around 10-15 minutes each.
  • Masterclass Trainings which will be longer, more in-depth trainings, around an hour long, offered different days and times each month to give you options (will be recorded).
  • Templates to go along with the monthly theme, that you can customize for your own business, or use for inspiration!
  • Guest Expert Training to compliment the monthly theme.
  • Q&A Sessions to answer any of your burning questions about the monthly theme


  • Occasional Member Challenges to keep you engaged, making progress and moving forward!
  • Private Facebook Group for members only, so you can all share and grow together, and ask me anything!

Enrollment is currently closed while we take care of our members.


Brand Toolkit

Your logo, fonts, colors, patterns & photos outlined in a brand style guide!

Brand Basics

Set up your social media pages, landing page, email opt-ins and grow your list!

Brand Personality

How does your brand look, sound, taste, smell and feel? Give your brand character!

Brand Visibility

Instagram, Facebook, Pinterest, Linked In: Create cohesive graphics for all!

Website Basics

WordPress, Squarespace, Shopify & beyond? How to choose and how to start…

Website Design

Everything you need to know to design a website that captivates your audience!

Website Maintenance

Learn how to keep your website updated, clean, backed up and secure!

Website Analytics

Understand simple SEO, organic search results and how to use your analytics.

Client Experience

Enhance your client’s experience with on-brand invoices, contracts & more!

Marketing Strategy

What works for one, does not work for all.  Get clear on your strategy!

Mindset & Goals

Clarity on your goals and your frame of mind is essential to your success.

Becoming a Leader

Explore leadership habits & how you can start infusing leadership into your brand.
You’ll also get immediate access to Brand Foundations 
a mini course that teaches the foundations of every great brand.

There’s more  –

In addition to the planned monthly themes and content, you’ll also have access to guest expert trainings in areas of business strategy, specialized social media platform experts, how to style your home office so that it’s on-brand, copywriting, messaging, marketing, analytics & more!

I know how overwhelming large membership groups can be…

Because the Simple Brand Academy is brand new, you won’t be just another number inside of an overwhelmingly large membership group, and you won’t have to worry about jumping through hoops to get access to me.  I’ll be showing up daily inside the members-only Facebook Group, and you will even have the option to schedule one-on-one VIP calls with me, at a discounted members-only rate!

As a Founding Member of Simple Brand Academy, you’ll be grandfathered in at this BETA launch price, and you’ll get to play a role in the creation of something huge! Your presence, growth and results will be immensely impactful in helping shape this program to become the best branding and simple design program available to DIY entrepreneurs.

Life is too short, and your business is too important, to stay stuck and overwhelmed.
Let me help you create a brand and business that you’re in love with, and proud to show off.  A brand and business that will attract your dream clients and convert them into paying clients.  knock their  socks off with your on-brand client experience, And they’ll be sharing your name and singing your praises with everyone they know.

Finally, you’ll be known for something!

I’ve done this with my own business, and hundreds of clients over the past 12 years.
Let me show you how to do it too!

read what some of my past clients have to say about working with me…
(these are from my design clients since Simple Brand Academy is still new)

I couldn’t be happier with the results and have never felt more in alignment with my message and my brand.

“I couldn’t be happier with the results and have never felt more in alignment with my message and my brand.  Everything on my website represents who I am and what I stand for. It also very clearly calls the perfect clients in and makes them feel that change is possible and transformation is available for them.  When someone hops on the phone with me now they feel like they already know me and that was at the core of what I wanted from my brand. I can’t recommend Sarah enough.  She’s not only extremely professional but can take a brand and elevate it to the next level.”

~ Lisa Carpenter at Full Frontal Living

I have seen my sales increase and my email list has grown over 20% in the first month!

I was over the moon when we launched the finished product.  It looked so “grown up” and was not only so much more professional and on brand than I could have created on my own. The way the copy, photos and your design all came together created a website beyond my imagination.and not only have I received rave reviews from my customers, I have seen my sales increase and my email list has grown over 20% in the first month.

~ Stacey Rex at Pure Stella Skin Care

In the month following our website launch, we had over 150 new customers and my business grew by 25%.

Working with Sarah has been a game-changer for my team and my business! The website she designed created the credibility and visibility we were seeking. She has a very precise way of asking questions in a way that enables her to really learn a business, and I was amazed and how precisely and beautifully she captured the warmth and genuineness I wanted to convey with my website.  Sarah is a dream to work with!

~ Haynes Paschall at Simple Wellness Living

BOOM! She nailed it. It’s as close to perfect as possible.

Sarah has an unbelievable way of hearing what we want to see and turning it into a reality when we don’t have the words to say it. I remember at one point Sarah asked us what color family we had thought about and with silence, she responded with ‘okay, what feelings do you want to evoke when someone comes to your website?’ BOOM. Nailed it. It’s as close to perfect as possible.

~ Rachel & Kyle Wright at Wright Wellness Center

She totally got me and my brand and the result is absolutely spot on.

“Being a very hands-on person, I wanted to make sure my branding partner really understood what I was looking for. Well, I could not be happier of my experience working with Sarah! She totally got me and my brand and the result is absolutely spot on. If you are ready to take your business to the next level, then Sarah’s the branding expert you need!”

~ Catherine Orer at The Artist Entrepreneur

Working with Sarah was very easy and straightforward.

I was not sure that it was the *right time* to launch my site, but then I realized there is no perfect time in anything that we do. It was time to take the plunge, and Sarah was a great sounding board to get it all started.  The process of working with Sarah was very easy and straightforward. Conversations were efficient and effective, and Sarah understood what I was looking for and was able to make related suggestions. I love my site, and I often get comments from others on how much they like it, too. I’m beyond pleased!

~ Kiran Dodeja Smith at Easy Real Food

I could not have launched my business without her.

“Sarah is my branding guru! I had an idea, created the product, but needed someone to help me translate my vision into a cohesive and marketable brand. Sarah was that person. She actively listened, offered advice on design and marketing trends and delivered a top-notch brand for my product. I could not have launched my business without her. ”

~ Vanessa Kenon-Hunt at O+A Everyday

I wonder why I waited so long.

“Bracken House Branding took Meeting Achievements to the next level. The overall re-branding and new website was something that I dreaded doing, but after finding Sarah & Team — I wonder why I waited so long.”

~ Polly Rossi at Meeting Achievements

It was exactly what I wanted!

“Sarah took what I do and who I am and put it into a brand and website that reflected me. I love what she came up with, the colors, the feel of the website. It was exactly what I wanted.  It’s not always easy taking a leap to put your program out in the world, especially when you don’t have any techie skills! Sarah made the process easy and is so skilled at what she does. I always get people telling me how much they love my site and how it is welcoming and calming – exactly what I wanted to get across as a yoga teacher.”

~ Janine Murphy at Janine Yoga

I can’t recommend Sarah highly enough!

“Sarah is absolutely FANTASTIC to work with! She took the time necessary to help really nail down my branding and then translated that into my dream website. Not only did she do a PHENOMENAL job, she responded to feedback swiftly and with a super positive attitude. I can’t recommend Sarah highly enough! I will be singing her praises for years to come.”

~ Dana Winkler at Dana Winkler

So, are you ready to become a member of Simple Brand Academy?

Enrollment is currently closed while we take care of our members.